by Niel Sta Teresa | Apr 27, 2026
Play No Dew Mountain Dew Removes D, E, and W Keys From PC Gamers’ Keyboards to Prove One Thing: You Can’t Win Without DEW In the Philippines, 97% of internet users play video games, the highest rate in the world. And at the heart of that culture is the PC,...
by Niel Sta Teresa | Jan 8, 2026
Philippine Airlines Safetynovela BBDO Guerrero and Philippine Airlines reinvents the classic safety video with a Telenovela twist Philippine Airlines (PAL) has turned the familiar pre-flight safety video into something no one saw coming: a full-on Filipino telenovela....
by Niel Sta Teresa | Jun 13, 2025
Play the Dew Mountain Dew’s Play The Dew campaign captures gamers with just one word—DEW! In a bold and refreshing approach to dominate the gaming market, PepsiCo Philippines has found an unexpected power-up through the very sound of its name. With ‘Play The Dew’,...
by Niel Sta Teresa | Jun 12, 2025
Fly With Her Breaking Barriers: Philippine Airlines and BBDO Guerrero’s ‘Fly With Her’ inspires the next generation of women pilots. In a bold step towards greater diversity and inclusion in aviation, Philippine Airlines (PAL) has launched the ‘Fly...
by Niel Sta Teresa | Jun 11, 2025
Feast like a Doña Feast Like a Doña: BBDO Guerrero and Doña Elena Reimagine Home-Cooked Meals with an Operatic Twist Doña Elena is a well-known and trusted brand, especially when it comes to olive oils. It is a must-have for a delectable gourmet experience at home....
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