Open a World of Flavor

BBDO Guerrero launches new campaign for Lay’s 


Tired of the same old routine? Craving a little zest in your snack-time? Dive into the world of Lay’s – the chip brand we all know and adore. They’re shaking things up and whisking your palate on a global taste adventure with their exhilarating new flavors!

Teaming up with the ingenious minds at BBDO Guerrero, Lay’s tantalized our curiosity on social media. With catchy animated geo pins hinting at diverse flavor inspirations, they had us all guessing. And the big reveal? Lay’s Philippines rolled out three captivating 15-second films, masterfully directed by the renowned Marius Talumpas, to unveil these epicurean delights. Ready for a taste trek? Dive in!

Chili Lime is guaranteed to bring you zesty, citrusy flavor notes that will instantly transport you to Mexico. 

Known for serving culinary heat in their dishes, the Spicy flavor takes inspiration from Korea where the kick of chili delivers an authentic Asian experience like no other.

Finally, the Tomato Ketchup flavor packs a sweet and tangy combination, a favorite condiment in the United States of America.

Rachelle Virata, Frito-Lay’s Marketing Manager said: “At Lay’s, we’ve always been more than just snacks, we’re in the business of creating smiles. Guided by a deep understanding of our consumers, we’re now amplifying our commitment to their experience. As we unveil our thrilling new flavors in the Philippines, it’s not merely about introducing a new taste, but about offering a curated journey for the palate. Dive in, and let every bite transport you to a sensation that’s both novel and unmistakably Lay’s.”

Emman Carandang, BBDO Guerrero’s Creative Director & Head of Art said: “We wanted to make sure that each variant can perfectly represent the culture and spirit behind each flavor origin. We wanted the visuals to encapsulate the distinct flavors to encourage our consumers to explore a new and exciting snacking experience.”

#OpenaWorldofFlavor and savor every moment as you dive into Lay’s new flavors that will take your taste buds on an unforgettable joyride. Get set for a flavor extravaganza that’s nothing short of epic!

The spots also made the top 5 Best Foods Ads of the Month by Adforum. Read the article here: