BBDO Guerrero and Pepsi address frozen food mix-ups

BBDO Guerrero and Pepsi address frozen food mix-ups

Filipinos love reusing ice cream tubs as frozen food containers. However, this can lead to frustration for some members of the family, who expectantly open a tub labeled Mango Sorbet to find frozen squid. Or discover chicken legs in a tub that was supposed to be Mint...