BBDO Guerrero won the Grand Prix for Design (Packaging) with The Dissolving Bottle at the Kinsale Shark Awards 2021, making it the first ever Philippine-based entry to ever win a Grand Prix. The Kinsale Shark Awards is an annual Ireland-based festival that rewards creative thinking and outstanding work in the field of advertising, digital, design, short films, and music videos.
The initiative features a clever redesign of the shampoo bar into the shape of a shampoo bottle, differentiating it from soap bars that look the same. The campaign aims to reduce ocean pollution and promote more sustainable practices with a 100% plastic-free product.
The shampoo bars are handmade by local artisans through a 3D mold and were distributed to hotels to raise awareness for environmental sustainability.
This year, the Jury Presidents for the design category were Simon Elliott and Garry Blackburn – creative partners and owners of Rose Design, a multi-award- winning design consultancy based in London.
The campaign also won a Gold for Design and Packaging at the recently announced Cresta Awards 2021, a global awards show that recognizes creativity that generates positive impact. BBDO Guerrero was also named as one of the Top 50 Global creative agencies by Cresta, making it the only Philippine-based agency to make it on the list.
The Dissolving Bottle also brought home the Silver award for the “Most Beautiful Solution” from BEYONDPLASTIC, a platform that recognizes eco-friendly initiatives that champion eco-responsibility.
David Guerrero, BBDO Guerrero’s Creative Chairman, says: “It’s the first time we entered the legendary Kinsale shark awards so we are delighted and honored to receive a Grand Prix. It must be the luck of the… Filipinos.”
The Dissolving Bottle has earned its fair share of accolades across the globe. The campaign received a Bronze Lion at the Cannes Lion 2021 awards show, a Bronze Pencil for packaging at The One Show Creative Week 2021, and 5 silver stars and 1 crystal star at the AdStars awards 2021.