A new report by BBDO Guerrero that unpacks Filipino Gen Zs psyche and relationship with brands. With consumer data based on in-depth interviews, a national survey of 300 respondents aged 18-25, and co-created by Gen Z members of BBDO Guerrero, the 61-page report titled “BBDO Voices: Pinoy Gen Z on Gen Z” provides a deeper understanding on Filipino Gen Zs and what the best ways are to appeal top their market.

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