DO
THINGS
Lucky Cats
Whiskas
A WHISKAS® cat is a Lucky Cat.
WHISKAS® partnered with AMV BBDO and BBDO Guerrero to unveil the world’s largest Lucky Cat, standing 10 meters tall in the heart of Siam Square, Bangkok. The campaign spans a TikTok song, creator partnerships, sampling, and scattered mini Lucky Cats, all reinforcing one message: 100% complete and balanced nutrition from WHISKAS® makes all the difference.
AGENCY: BBDO Guerrero & AMV BBDO
Southeast Asia sales up +12% YoY
