Donate to View

Childhope Philippines, OPM icon Ely Buendia, and creative agency BBDO Guerrero partnered during the Christmas season to launch a first-of-its-kind “Donate to View” charity film built around Buendia’s song Bulaklak sa Buwan.

The short film served as the centerpiece of Childhope’s Christmas fundraising effort, where viewers unlocked and watched the full animated video through a small donation, turning every viewing into direct support for Childhope’s child protection and education programs.

The project was previewed during Childhope’s Musikalye celebration on November 29, where Ely shared a message of hope in line with Children’s Month. This was followed by another showing at Ely’s concert at Ayala Malls Manila Bay later that same evening.

All proceeds went directly to the organization’s Street Education and Protection Program, supporting initiatives such as KalyEskwela (school on the streets), KliniKalye (mobile clinic), and other child welfare services focused on education, healthcare, and psychosocial support.