DO
THINGS
The Killer Smile
Kintab
Kintab, Marine Wildlife Watch of the Philippines, and BBDO Guerrero exposed the environmental impact of plastic toothpaste through The Killer Smile. Striking visuals of marine animals made from toothpaste highlighted how everyday habits harm ocean life.
By connecting awareness with action, the campaign also promoted Kintab’s plastic-free toothpaste tablets as a sustainable alternative, encouraging more conscious choices.
