Fly with Her

In a bold step towards greater diversity and inclusion in aviation,  Philippine Airlines (PAL) has launched the ‘Fly With Her’ campaign, created in partnership with BBDO Guerrero. Through this initiative, PAL is reinforcing its commitment to gender equality by pledging ₱10 million in scholarships via the PAL Foundation aiming to empower aspiring Filipina pilots and increase female representation in its pilot workforce. With this campaign, PAL seeks to break barriers and inspire more women to take up their place in the skies in a traditionally male-dominated industry.

Launched on March 8 in celebration of International Women’s Day, the campaign’s hero film Fly With Her is a touching narrative that follows a young girl discovering her love for airplanes and finding her courage to let her dreams take flight. The film stars a real Filipina Philippine Airlines pilot, proving that these dreams are not just aspirations, they are achievable realities.

Beyond the film, Philippine Airlines extended the campaign’s message by introducing an illustrated children’s storybook designed to spark ambition in the hearts of future Filipina pilots. The book includes interactive features, such as a tear-out final page allowing kids to craft their own paper airplane. The storybooks were distributed to children on PAL flights captained by women pilots, both domestically and internationally.

Further bringing the campaign to life, young girls were invited to take over the airport PA systems and read the boarding announcements for Philippine Airlines flights to provide a firsthand experience on being part of the aviation industry.