Lola and Jacob

Pomelo redefined how families supported each other across borders by going beyond traditional remittances. Designed for Filipinos in the United States, the platform enabled users to care for loved ones while building their own financial future. As a first-of-its-kind app, Pomelo transformed money transfers into shared opportunities for connection and financial growth, showing that sending support could be both immediate and empowering.

This was brought to life through a heartfelt film by BBDO Guerrero, capturing the emotional reality of cross-border families and positioning Pomelo as a smarter, more empowering way to stay connected and care for loved ones.