Pepsi Mas Masarap Maiba


BBDO Guerrero and Pepsi celebrate authenticity on food trips

There are two kinds of people: those who play it safe, and those who are willing to take risks and try something new. The same rings true in the way we pick our meals. The good news? Pepsi is here to celebrate all kinds of meal preferences!

PepsiCo Philippines, together with BBDO Guerrero, shows audiences that no matter what our meal preferences are, they will always be better with Pepsi! The TVC features one of PepsiCo’s ambassadors, PPop group SB19 – marking the group’s first solo appearance with the brand. 

In the spot, the group is transported to different locations where they chow down on their fave meals, paired with Pepsi. Aiding their travel is the iconic Pepsi bottle cap, which they use to “jump” through different “meal universes.” Talk about an ultimate “food trip!”. 

Ray Pine, PepsiCo’s Marketing Director shares: “Pepsi can deliver comfort with food like no other. We aim to encourage our younger audiences to either explore something new or experience familiarity when dining and unapologetically create memories with Pepsi.”

“Today’s youth know what they want even if it’s through a simple activity like creating memories through shared bond over food,” says Kyle Cruz-Tan, Client Services Director at BBDO Guerrero. “We are thrilled to be a part of PepsiCo’s campaign that encourages the younger generation to discover new experiences.”

The spot ends with the line “Basta Food trip, Pepsi! Mas Masarap Maiba” which when loosely translated from Tagalog means “When it comes to food adventures, choose Pepsi! It’s better to be different”. Within 24 hours of its launch, the campaign garnered over 24 million total impressions online and trended organically in 3 of the Top 5 Twitter topics during launch date.