BBDO Guerrero has been appointed by the country’s leading logistics company LBC Express as its marketing agency for its Philippine business.
The pioneer in logistics in the Philippines, LBC Express is known for their courier, cargo, and money remittance solutions. With the most extensive network nationwide and enhanced digital services, LBC provides customers with more options to send and receive items locally and abroad. These include advantages geared towards a new generation of entrepreneurs as more consumers shift to e-commerce.
The agency’s assignment includes the development of campaigns to support LBC’s various products and services, as well as customer management programs.
Javier Mantecon, LBC Chief Marketing Officer shares, “We have improved our services further to meet the evolving needs of our different customer segments. We are very much looking forward to collaborating with BBDO to deliver a holistic, fresh, customer-centric program to bring these to life.”
BBDO Guerrero Chief Executive Officer Francine Kahn-Gonzalez says, “LBC is an iconic and trusted brand whose services play a key role in the lives of many. We are delighted to become their partner in growing their business further.”