Following its strong finish at the Cresta Awards, BBDO Guerrero’s work for the Reading Association of the Philippines, Font Books, was awarded a Bronze in the Design Craft category at the Clio Awards 2020/2021. BBDO Guerrero is also one of the two Filipino agencies to receive such honor.
Font Books is a mix of display and text fonts, individually crafted to give better appreciation and understanding of classic stories. Hidden in every free download is a copy of the classic novel that inspired it, in both eBook and audiobook formats.
BBDO Guerrero Creative Chairman David Guerrero says, “This is a huge honor for the Font Books team as the fonts featured in this campaign were carefully designed and crafted with so much passion by each and every one in the team. I am extremely proud of this achievement of theirs.”
The Clio Awards is an international creative advertising show, exploring various pieces of work from around the world and are judged by renowned creative and industry leaders worldwide. This year’s jury was headed by Daniela Cachich (CMO, PepsiCo Foods Brazil), Alex Grieve (Chief Creative Officer, AMV BBDO), Devika Bulchandani (CEO, Ogilvy North America & Global Chairwoman of Advertising, Ogilvy), Fura Johannesdottir (Chief Design Officer, Huge), Malcom Poynton (Global Chief Creative Officer & President Creative, Cheil Worldwide), Ralf Heuel (Chief Creative Officer / Partner, Grabarz & Partner), Shelley Elkins (Chief Creative Officer, Jack Morton), Joe Sciarrotta (Deputy Chief Creative Officer, Worldwide, Ogilvy), and Chris Gee (Head of Digital for US Corporate and Advisory, Edelman).