Red Ribbon Give Love Today

In its latest campaign, Red Ribbon showed that expressing love does not always have to be a grand gesture. It could be as simple as giving a cake during a birthday, a simple pick-me-up pastry for a friend who needs cheering up, welcoming someone back home with a sweet treat, or making everyday family moments more special by sharing a cake. Set to the iconic tune “What the world needs now is love sweet love,” Red Ribbon’s video shows that all expressions of love make a world of difference especially now when love is needed the most.