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With K-pop fans forced to forego concert events due to the pandemic, Pepsi sought to reconnect fans together using an iconic symbol of belongingness – the concert light stick. To launch our limited-edition Pepsi Blackpink cans, we turned our cans into Pepsi Can Light Sticks. Pepsi Can Light Sticks delivered the full concert experience right at home, made specially for all their online K-pop stanning, streaming, and sharing. 195% cheaper than actual light sticks in stores.