Mountain Dew launches new Zero Sugar flavor through BGC’s 3D Billboard with BBDO Guerrero

With younger Filipinos becoming more inclined to pursue a healthier lifestyle, they sometimes miss out on life’s guilty pleasures such as their favorite snacks or sugary drinks. But PepsiCo assures them that their adventures can continue with the launch of the all-new Mountain Dew Zero Sugar – the same unique citrus taste they all love, but with no added sugar.

To introduce the new Mountain Dew Zero Sugar to the public – PepsiCo, through creative agency BBDO Guerrero, launched an OOH spot on the country’s first 3D billboard at Bonifacio Global City (BGC). The spot features a virtual vending machine that takes the viewer through an immersive 3D exploration of different Y2K-inspired worlds, designed to encourage young health-conscious viewers to continue pursuing different adventures fueled by the new zero sugar drink.

Dominique Layugan, PepsiCo’s CSD Brand Manager said “Our success in the previous year proves that Mountain Dew is a drink the many Filipinos adore and with the introduction of the all-new Mountain Dew Zero Sugar, we can connect more with audiences who are mindful about their sugar intake but still want to experience that sense of adventure and excitement that our brand stands for.” 

Kyle Cruz-Tan, Client Services Director at BBDO Guerrero said: “Outdoor displays are arguably one of the most effective forms of advertising and with the strong positive reception of the first-ever 3D billboard in the Philippines, we saw the perfect opportunity for Mountain Dew to deliver an exciting material through creative illusion in one of the hottest locations in the country with a guaranteed high traffic rate.”

Viewers can catch Mountain Dew’s 3D Out-of-Home placement at the country’s first ever 400-meter, 3D LED screen situated at the One Bonifacio High Street from August 1, 2023, until September 2023. The new Mountain Dew Zero Sugar is now available in several key cities in the greater Manila area.