BBDO Guerrero and PepsiCo bring Hard Mountain Dew with 5% alcohol to the Philippines  

PepsiCo, along with creative agency BBDO Guerrero, is proud to launch its newest innovation – Hard Mountain Dew, now with a 5% alcohol kick in the Philippines. The Philippines is the first stop in the global launch of Hard Mountain Dew outside the U.S.

To celebrate this launch, PepsiCo introduced the new trio of James Reid, Jericho Rosales, and Juan Karlos that come together for the first time, bringing their unique flair to the bold new Hard Mountain Dew – the ultimate drink for epic and unforgettable nights. Their vibrant personalities and thirst for adventure perfectly embody the free-spirited and thrill-seekers who want to have a memorable night.

“We’re thrilled to launch the all-new Hard Mountain Dew in the Philippines with BBDO Guerrero,” said Ray Philip Pine, Marketing Director of PepsiCo Philippines. “We believe the campaign has captured the spirit of Filipinos who love to have a good time and live life to the fullest with the help of a refreshing burst of Mountain Dew and that 5% alcohol kick.”

David Guerrero, Creative Chairman at BBDO Guerrero said: “We’re incredibly proud to be a part of the launch of Hard Mountain Dew here in the Philippines. Working with our long-time friends at PepsiCo is always a great experience and with Hard Mountain Dew, we know this is only the beginning of more exciting work to come.”

Hard Mountain Dew is now available in two flavors: Original for the same citrusy flavor with an alcohol kick and Beach Blast for a hint of tropical fruits. You can grab your 330mL cans in select supermarkets, convenience stores nationwide and online-selling platforms, for consumers of 18 years and above. It’s time to try it with your squad and experience the new formula for an epic night!

Whether you’re vibing at a party, heading out for a weekend escape, or just looking to add some extra buzz to your hangouts, Hard Mountain Dew with a kick of 5% alcohol and 95% vibes is your new fuel for a night that is nothing but 100% epic!