Feast like a Doña

Feast Like a Doña: BBDO Guerrero and Doña Elena Reimagine Home-Cooked Meals with an Operatic Twist

Doña Elena is a well-known and trusted brand, especially when it comes to olive oils. It is a must-have for a delectable gourmet experience at home. Together with creative agency BBDO Guerrero, Fly Ace Corporation released a new spot for Doña Elena Olive Oils with a clever operatic twist.

The video features a family gathered around a table filled with family-favorite dishes, including Pampano, Paella, Salpicao and Pasta—all prepared with Doña Elena Olive Oils. The transformative power of these dishes is emphasized through the iconic aria “Habanera,” from the French opera, Carmen, evoking a sense of nobility and luxury.

The tagline, “Feast like a Doña. Cook with Doña Elena,” shows how Doña Elena Olive Oils can help upgrade your everyday home-cooked meals into a special gourmet dining experience.

“Our goal with this spot was to highlight the elevated  experience that comes with using Doña Elena Olive Oils,” says Maita Monsalud, Category Manager of Doña Elena (Fly Ace Corporation). “These products aren’t just for cooking; they bring an authentic touch to home-cooked meals. We’re excited to reintroduce this creative twist that perfectly captures the essence of the campaign into the market, proving how any dish can be transformed with Doña Elena.”

Andi Olbés, Creative Director at BBDO Guerrero said: “We wanted to do more than just visually represent the quality of Doña Elena products. We wanted to represent a feeling. By incorporating opera, we added that extra touch of drama that evokes the feeling of a grand dining experience, making every meal feel more special, elevated, and memorable with Doña Elena Olive Oils.”

Doña Elena is exclusively distributed by Fly Ace Corporation in the Philippines. It is the consistent No. 1 Olive Oil brand according to NielsenIQ. Available in three (3) variants, Extra Virgin, Pure and Pomace which comes in 250ml, 500ml, 1 Liter glass bottles, and 5 Liter PET bottle sizes. For more tips, recipes, and promos visit @donaelenacuisineraclub on Facebook and Instagram.