Jao Bautista talks about ‘HATE’ in ADSPEAK ‘15

BBDO Guerrero’s Jao Bautista speaks up at AdSpeak- A Student Convention on Values Advertising. On February 13, 2015, Colegio de San Juan de Letran, in partnership with the Advertising Foundation of the Philippines teamed up with various colleges and universities in Metro Manila.

Having speakers coming from the industry itself, the conference became a big success in educating and enriching students through messages that speak of the values forming in advertising.

Jao, our Creative Director, became BBDO Guerrero’s representative. He talked about ‘HATE’. According to Jao, “ They say ‘Hate something, change something.’ So I guess if we are using hate not as the negative feeling of ill will but hate as the positive attitude that propels you to correct a situation, then I say: hating is caring. Let’s HATE. Have a stand. Activate an alliance. Tell the truth. Elicit an action. By doing this in promoting the values that matter to you, you’re making it matter to others too.”