BBDO Guerrero’s ‘Labels Against Women’ wins Grande Lotus for Effectiveness in this year’s ADFEST

 

BBDO Guerrero has just won a Grande Award for Effective Lotus for its campaign with Proctor and Gamble in this year’s ADFEST.

The ‘Labels against Women’ campaign continues to make a viral impact in today’s society. It shows the prejudice and bias against women and how gender bias is still present in society.

Held in Pattaya, Thailand, the creative team behind the campaign, Isai Martinez and Liz Castaneda were present to receive the prestigious award.

Photo courtesy of Adobo Magazine