BBDO Guerrero’s ‘Labels against women’ bags a Grande Lotus
PATTAYA – BBDO Guerrero bagged a Grande award for Effective Lotus for its campaign, ‘Labels against women’ for Procter and Gamble in this year’s ADFEST.
The campaign, which has already won numerous awards and has even gone viral in and out of the Philippines, is about the prejudice and biases that women continue to experience in a society that is still mainly patriarchal. ”It certainly goes to prove that the most awarded work in the world is also the work that exceeds expectations and exceeds objectives,” said Charles Cadell, Effective Lotus Jury President. Meanwhile, ’JasMINE’, a campaign by Ace Saatchi & Saatchi for TV5 scored a silver for Promo Lotus. JasMINE is a romantic-drama suspense series that went across digital platforms with a second-screen feature that allows the audience to follow the series on-air and online.